For any site, Search Engine ranking is an important aspect to get traffic. As a blogger, I can understand the worth of getting listed in first 10 results against a Google search.

There exists many strategies to improve website Search Engine Ranking (Create and join groups, join social sites like Facebook and Twitter, join forums, etc… ) but some are more appropriate to the design niche than others and Link Building is one of them.

What is Link Building?

Link Building is the process of creating inbound links to get more traffic; to improve your site’s ranking in Search Engines and to be popular. It is one of the best ways to make your site well-known. Link Building can be achieved by reciprocal links, being listed in design galleries, sponsoring a contest, etc.

Followings are very good strategies for getting inbound links.

Reciprocal Links

Reciprocal link or Link Exchanges can be defined as a mutual agreement where two webmasters agree to show the links of their websites interchangeably. More sites (quality & relevant sites) you get linked form, made you more popular in search engines.

Web Design Galleries

Try creating a nice design. If you have a good blog design then you can submit your site in different web design galleries. It’s an effective way to show off your skills and more important to get quality traffic. Few of them are as follows:

• http://www.cssmania.com/
• http://www.nicestylesheet.com/
• http://www.thebestdesigns.com/

Internal Links

Important point but many bloggers don’t bother and usually neglect it. Google rewards coherent internal linking so never miss your previous related articles or posts.

There are few good plugins developed for WordPress that can be used to help internal link building process. Few popular ones are:

• http://mitcho.com/code/yarpp/
• http://rmarsh.com/plugins/similar-posts/
• http://wordpress.org/extend/plugins/…

Another plugin named SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.

Sponsor a contest

Try sponsoring a contest by giving away software, service or a cash prize. You can give away your product’s licenses, Membership for a certain time, Hosting accounts, etc.

If you are interested in sponsoring a contest at Greepit.com, let’s discuss by contacting me.

Create a Free Theme or Web Template

This is a very good approach and this Link Building strategy can lead to a lot of backlinks if you create an attractive free theme or a free web template which has a lot to offer to the audience.

A creative, eye catching and free theme or free web template can put you on top from nowhere. While creating a theme, try placing your link in the footer. I learned from past experiences that people who download your theme will not get rid of these links.

If you are a good designer then you have a chance to show off your creative skills and to help yourself getting few design projects.

Guest Posts

Another out of the box technique to get backlinks is writing quality guest posts on different blogs can make you popular. If you want this technique to be efficient then choose blogs which are identical thematically to your website.

If you are willing to write a guest post on Greepit.com, I would love to hear from you. Contact me with your post topic.

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